Brand Guidelines
OVERVIEW
Mission, personality & brand architecture
OUR MISSION
The space industry runs one order of magnitude high on cost and one order of magnitude low on ambition. Starpath Robotics exists to fix both.
Starlight slashed 90% off the cost of space-rated solar. That breaks the boutique economics that have constrained humanity's reach beyond Earth since 1958. Mass-produced, space-rated, engineered in California — unbounded space power, made inevitable.
Starpath builds power infrastructure for off-world colonies. Every watt Starlight generates in orbit hammers one more rung into the ladder between humanity and the stars.
BRAND ARCHITECTURE
Starlight is the product brand of Starpath Robotics, with three sub-brands addressing different mission profiles.
Parent company · starpath.space
Product brand · Space solar panels
Cost leader
Weight leader
Power leader
BRAND PERSONALITY
Four pillars define how Starlight communicates across every touchpoint.
LOGO SYSTEM
Primary marks, sub-brands, spacing & usage rules
The Starlight Mark
Rotated 45°, bands separated into two groups. A shooting star leaving a trail. The angle aligns with the slant of the 'A' in the Starpath typeface, creating typographic harmony.
It represents Starpath across every surface — from datasheets to launch vehicles. Treat it with the precision it was drawn with.
LOGO SUITE
The Starlight logo system consists of the primary lockup, the icon mark, and the wordmark. Each serves a different context within the brand.
Primary lockup
The full lockup pairs the icon mark with the Starlight wordmark. Use this for all external-facing brand moments — marketing, events, partnerships. This is the default.
Icon mark
The icon stands alone where space is tight or the full logo has already been established — favicons, app icons, merchandise, hardware engravings. Minimum size: 16px digital, 10mm print.
On light backgrounds
Both the lockup and icon mark invert to black on light surfaces. No other colour treatments are permitted.
SUB-BRANDS
Three sub-brands extend the Starlight identity. Each shares the icon mark but shifts typeface weight to signal its product character. The icon stays constant — the typography does the differentiating.
Starlight Classic
The original. Classic launched the product line and carries the same typeface weight as the master wordmark — equal footing with the parent brand. The most cost-effective space solar panel, and the foundation everything else grew from.
Starlight Air
The lightest typeface weight in the family. The thin strokes mirror what Air is: ultralight, flexible, stripped to the minimum. At ~3,000 W/kg, the product sheds every gram it can — the letterforms do the same. Some applications pair just the "Air" descriptor with the icon mark.
Starlight Ultra
The heaviest weight. Ultra is the workhorse — maximum power output, built for demanding mission profiles. The bold letterforms carry that density. Where Air whispers, Ultra anchors.
CLEAR SPACE & MINIMUM SIZE
Maintain a clear zone around the logo equal to the height of the icon mark (x). No text, images, or other graphic elements may enter this zone.
MINIMUM SIZES
Full logo (horizontal)
120px / 40mm
Icon mark only
16px / 10mm
Sub-brand logo
150px / 50mm
x
x
x
x
x = height of the icon mark
LOGO USAGE
Follow these rules to maintain brand integrity across all applications.
✓ DO
- Use provided logo files at all times
- Maintain clear space around the logo
- Use light logo on dark backgrounds
- Use dark logo on light backgrounds
- Include ® mark on all usage
- Use logo at or above minimum size
- Place logo on clean, uncluttered backgrounds
✗ DON'T
- Stretch, skew, or distort the logo
- Change the logo colors or add gradients
- Add drop shadows, outlines, or effects
- Place logo on busy or low-contrast backgrounds
- Rotate the logo from its intended orientation
- Recreate or retype the wordmark
- Separate the icon from the wordmark in the lockup
BACKGROUND USAGE
CO-BRANDING
Guidelines for placing the Starlight logo alongside partners, launch providers, and the parent Starpath Robotics brand.
Starlight logo alongside NASA, SpaceX, and other launch providers with proper spacing and hierarchy
COLOR
Palette, combinations & inspiration
COLOR PALETTE
The Starlight palette is anchored in the darkness of space with strategic accents that evoke energy and ambition.
PRIMARY
White, Black, Starlight Blue, Rich Black
SECONDARY
Off White, Medium Gray, Mars Oxide
COLOR COMBINATIONS
Approved pairings for consistent visual language across all media.
TYPOGRAPHY
Michroma typeface, hierarchy & specifications
PRIMARY TYPEFACE
Geometric, wide-set, technical. A typeface engineered for brands that build the future. Licensed under the SIL Open Font License — free for commercial use.
SYSTEM FALLBACK
Helvetica Neue, Arial, sans-serif
For documents shared externally where Michroma may not be installed.
PROPERTIES
Style: Geometric Sans-Serif
Weight: Regular (single)
Source: Google Fonts
Designer: Vernon Adams
MICHROMA
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()_+-=[]{}|;:'",<>?/
TYPE HIERARCHY
A clear typographic hierarchy guides the reader's eye and reinforces brand consistency.
VOICE & TONE
How Starlight speaks across every channel
SAMPLE COPY
Examples of the Starlight voice in action across different contexts.
WRITING GUIDELINES
✓ DO
- Lead with the claim, then support it
- Prefer active voice
- Keep sentences under 20 words where possible
- Use specific numbers over vague claims
- One idea per paragraph
- Let whitespace do the talking
✗ DON'T
- Use jargon that doesn't serve the audience
- Hedge or qualify unnecessarily
- Use superlatives without data to back them
- Write marketing-speak or buzzwords
- Over-explain what's already clear
- Use passive constructions
IMAGERY
Photography, visual motifs & illustration style
PHOTOGRAPHY DIRECTION
Product photography should feel dramatic, precise, and premium. Dark canvas, warm amber edge-lighting, shallow depth of field.
VISUAL PRINCIPLES
Dark canvas. Space black as the default background. Products emerge from darkness.
Dramatic lighting. High contrast, directional light. Emphasize form and engineering precision.
Clean composition. Generous negative space. One subject per frame.
Authentic science. Real hardware, real labs, real testing. Never stock imagery or CGI for product shots.
VISUAL MOTIFS
Recurring visual themes that create brand recognition across all touchpoints.
Flowing blue energy lines across dark surfaces
Technical grid patterns evoking engineering precision
Mars surface tones and planetary imagery
Solar eclipse motif — light emerging from darkness
DIGITAL
Web, social media, email, presentations & motion
WEB DESIGN
Dark theme default. All digital touchpoints use the dark palette with light text.
SOCIAL MEDIA TEMPLATES
Product announcement post — dark bg, product hero, spec callouts
Company update — milestone announcement format
EMAIL & PRESENTATIONS
Product announcement email — header, hero image, CTA
Investor deck title slide — Starlight branding
MOTION & ANIMATION
Brand animation storyboard — logo reveal, transitions, loading states
Business cards, letterhead, datasheets & documentation
BUSINESS CARDS
3.5" x 2" standard size. Dark matte stock with soft-touch finish. Starlight Blue back panel.
Dark card, logo top-left, contact info bottom-left
Starlight Blue with centered white icon
LETTERHEAD & STATIONERY
A4 letterhead — dark header bar with logo, body area
#10 envelope — logo on flap, return address front
Technical data sheet — product specs, diagrams, compliance marks
PACKAGING
Product boxes, unboxing experience & shipping
PRODUCT PACKAGING
Each sub-brand has a distinct color accent on packaging. Dark backgrounds maintain brand cohesion.
UNBOXING & SHIPPING
Insert cards, cable wraps, seal stickers, first-open moment
Branded outer shipping box, tape, fragile labels
MERCHANDISE
Apparel, patches, accessories & premium gifts
APPAREL
Black hoodie, embroidered Starlight icon on chest, wordmark on back
Branded crew socks — energy wave pattern, Mars oxide accents
PATCHES & ACCESSORIES
Die-cut sticker set — logos, icons, taglines
HARDWARE
Branded components, panel markings & engineering details
BRANDED HARDWARE DETAILS
Even the smallest components carry the brand. Precision in hardware = precision in identity.
Custom screw head with laser-etched Starlight icon
Custom MCU with Starlight branding on package
Custom connector with branded housing and pin layout
PANEL MARKINGS & LABELS
SL-AIR-2026-00001 format — Michroma font, laser-etched on substrate
Regulatory markings, export control labels, handling instructions
SPACE
Satellites, rovers, spacesuits, launch vehicles & mission badges
SATELLITE INTEGRATION
Starlight Air panels deployed on a 6U CubeSat in LEO
Large communications satellite with Starlight Ultra arrays
ROVERS & SURFACE SYSTEMS
Mars rover with Starlight Classic panels on the deck, red terrain, dramatic lighting
SPACESUITS & EVA
Starlight mission patch on spacesuit shoulder, astronaut during EVA
MISSION BADGES
Each customer mission or milestone gets a custom badge, following the NASA heritage tradition of mission patches.
First customer delivery badge
Mars surface power mission badge
Manufacturing capacity milestone badge
First orbital deployment badge
ENVIRONMENTS
HQ signage, factory, fleet vehicles, trade shows & architecture
HEADQUARTERS & OFFICE
Reception area with illuminated Starlight wordmark on dark wall
Interior directional signage with Michroma typography
FACTORY & MANUFACTURING
Clean room production line with branded safety graphics and workstation identifiers
VEHICLES & FLEET
Branded delivery van — dark wrap with white logo and blue accent
TRADE SHOW & EXHIBITION
20'x20' trade show booth at satellite conference — dark, dramatic, product-focused
EVENTS
Launches, NASDAQ bell, Times Square, conferences & celebrations
PRODUCT LAUNCH
Product reveal stage — Apple-keynote-meets-aerospace, dark theater, dramatic reveal
NASDAQ BELL
Starpath team ringing the NASDAQ opening bell, ticker symbol visible on screen
TIMES SQUARE
Starlight brand on massive LED display in Times Square at night
ANNUAL CONFERENCE
Annual user conference — keynote stage, attendee badges, breakout sessions
COMMUNITY
Fan culture, internal brand & education outreach
FAN & COMMUNITY CULTURE
As Starlight builds a following, the community needs clear guidelines for celebrating the brand while protecting its integrity.
Community launch watch party — branded viewing setup, fan merch
University partnership materials, student workshop with branded kits
RESOURCES
Downloads, brand tokens & quick reference
ASSET DOWNLOADS
All approved brand assets for use across applications.
LOGO FILES
Primary, Icon, Sub-brands
PNG · Light & Dark variants
FONT FILES
Michroma Regular
TTF · SIL Open Font License
BRAND DATA
brand.json · styles.md
Machine-readable brand tokens
QUICK REFERENCE
PRIMARY COLORS
SECONDARY
TYPEFACE
MICHROMA
Geometric · Wide-set · Technical
VOICE
Technical
Aspirational
Minimal
Premium
Made by Starpath in California
Brand Guide v0.2 · April 2026 · Designed by Philip Rugamba
© Starpath Robotics. All rights reserved. · starpath.space